“I have worked hard to build this business, but it’s time I sell it while I’m healthy enough to enjoy life a little.” Raymond (not his real name) was as down-home a guy as you can imagine. But behind his slow draw was one really smart business owner. Raymond’s sensitivity to customers seemed to be the lynchpin of his success. “Heck, I didn’t know any better, so I decided I’d just follow what my customers wanted. I Read More