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Know Your Value

Want to see your company the way a buyer would?

Answer these 18 questions in just 3 minutes to learn how a buyer will look at your company and how that will affect your valuation.

Know Your Value

1. Is your largest customer less than 20% of your total revenue?*
- Absolutely Certain
- Yes, I think
- Not Sure
- No
2. Does 60% or more of your revenue come from more than one industry?*
- Absolutely Certain
- Yes, I think
- Not Sure
- No
3. Can you predict your next 12 months of revenue with reasonable accuracy?*
- Absolutely Certain
- Yes, I think
- Not Sure
- No
4. Do your customers buy your products/service on a regular (recurring) basis?*
- Absolutely Certain
- Yes, I think
- Not Sure
- No
5. Are your annual financial statements audited by a third-party CPA?*
- Absolutely Certain
- Yes, I think
- Not Sure
- No
6. Are your financial statements GAAP-compliant?*
- Absolutely Certain
- Yes, I think
- Not Sure
- No
7. Is your profit growing faster than your revenue?*
- Absolutely Certain
- Yes, I think
- Not Sure
- No
8. As you grow revenue, does your cost of goods sold go down as a percentage of revenue?*
- Absolutely Certain
- Yes, I think
- Not Sure
- No
9. As you grow revenue, does your overhead go down as a percentage of revenue?*
- Absolutely Certain
- Yes, I think
- Not Sure
- No
10. When you tell people what you do, do they seem impressed?*
- Absolutely Certain
- Yes, I think
- Not Sure
- No
11. Do you have a distinctive edge over your competitors?*
- Absolutely Certain
- Yes, I think
- Not Sure
- No
12. Do you charge more than your competitors because of something special about your service/product?*
- Absolutely Certain
- Yes, I think
- Not Sure
- No
13. In the past two years have you taken a vacation of two weeks or longer?*
- Absolutely Certain
- Yes, I think
- Not Sure
- No
14. If you were unable to work for the next six months, would revenue pretty much stay the same as the past six months?*
- Absolutely Certain
- Yes, I think
- Not Sure
- No
15. Do you have a system of doing business that your employees understand and follow?*
- Absolutely Certain
- Yes, I think
- Not Sure
- No
16. Do you have a formula to know that if you invest a certain amount in marketing it will return a certain amount in revenue?*
- Absolutely Certain
- Yes, I think
- Not Sure
- No
17. Can you articulate how to reach your target market?*
- Absolutely Certain
- Yes, I think
- Not Sure
- No
18. Do you maintain and regularly review key metrics to understand your business?*
- Absolutely Certain
- Yes, I think
- Not Sure
- No
See the results For further information please contact Jim Cumbee

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The Pursuit of Value: 10 Tips to Help You Maximize Your Company's Worth

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